Tech Innovation and Enhancing Erectile Performance with Dr. Elliot Justin

In this episode of The Better Sex Podcast, I talk with CEO of Firmtech, Dr. Elliot Justin. Dr. Justin brings his extensive knowledge in medical technology and personal experience to share his innovations towards improved male sexual health and performance. 

Beyond the technology available, we talk about the importance of non-rushed, pleasurable sexual experiences, prioritizing regular lovemaking and how planning intimate moments can help maintain the romantic connection between partners.  Diving into the science of pleasure a bit, Dr. Justin shares the benefits of regular sexual activity for maintaining penile and overall health, highlighting the role it plays in hormone regulation and relationship satisfaction.

Along the way, we delve into the technology behind Firmtech’s products, exploring the benefits of using firm rings to enhance erections, prolong duration, and ultimately increase satisfaction with your sex life.  Dr. Justin also highlights the emerging tech for women’s sexual health and gives us some practical tips and cutting-edge tools for enhancing your sexual wellness and relationship vitality.

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In our commitment accessibility, help make this podcast more accessible to those who are hearing impaired or those who like to read rather than listen to podcasts. The transcription is far from perfect, and in some cases quite amusing. As we grow edited transcripts are on the list in the meantime please enjoy.

Deborah [00:00:03]:

Welcome to the Better Sex podcast. My name is Deborah Kat and I am your shameless host. This is the better Sex podcast where we have unfiltered conversations about sex and relationships and the many possibilities of sex and relationships so you can figure out what works for you and have better sex on your terms. I truly believe that a sexy world creates a happier and a safer world. If you want to do your part to create a sexy world, please hit like subscribe and leave a comment. Today we are going to dive into the world of my guest, Doctor Elliot Jestin. He is the CEO and founder of Firmtech, the first sex tech company company dedicated to improving men's erectile fitness. He has a background in emergency medicine, healthcare, technology consulting, and I am so delighted to have him with me here today.

Deborah [00:01:07]:

So welcome, welcome, doctor Justin. Elliot, it's so good to have you here. I have been thinking about our conversation, and I'm really curious, like, where did firm tech come from?

Dr. Elliot Justin [00:01:26]:

Well, to go way back, I've always been particularly interested in sex. I don't think there are many doctors, or men for that matter, whose mothers took them to urologists at age 17 because of their masturbation habit, because she was worried that I wouldn't get into college. So that was unique. The first time I went, the guy felt that, well, if you wanted to know how often I was masturbating, I said, oh, I don't know, six, seven, eight times a day. And he thought that was excessive. I listened, but I didn't take him seriously. The second time, my junior of high school, the doctor said, you'll be free of your mother in two years. Just be patient.

Dr. Elliot Justin [00:02:07]:

So I've always been particularly interested in sex and living out here in Montana, I own horses, and I sometimes have this illusion that I'm a centaur, that I'm one with my horse, and that can sometimes be a problem. Like, imagine you're like one with your motorcycle. So back in 2015, I was riding recklessly down a trail and had a horse wreck and broke six ribbon, six vertebrae. And as I was lying there on the ground, my back was broken. But fortunately, I knew that my spinal, spinal cord wasn't damaged, but became interested in what's going on to rehabilitate men, or women for that matter, who suffered spinal cord injuries. Rehabilitate the sexual function, specifically. And there were five medical papers saying that they'd achieved this by implanting electrodes by the cavernous nerve, everyone's favorite nerve that no one ever heard about. It's the nerve that's involved with producing orgasms.

Deborah [00:03:04]:

Wait, wait, wait, wait, wait. You can't just say this nerve produces orgasms and then move on. And where is this nerve located?

Dr. Elliot Justin [00:03:14]:

Well, the nerve is located in the penis and the clitoris. And it's really tiny. I mean, it's like a fine thread. It's actually really. You really have to dissect to find it. So before I experimented on humans, I experimented on two rams, male sheep, and we implanted electrodes in them and we got erection and ejaculation. Actually, we got ejaculation once and erections twice. I'm sorry, I could turn this thing off.

Dr. Elliot Justin [00:03:52]:

Sorry about that. And then we got. But we also got defecation and urination. So it wasn't exactly bedroom friendly. I mean, maybe in certain fetish communities like in Providence or San Francisco might work, but it wasn't bedroom friendly. So since I can't regard this as a personal science fair project, instead of going down raising money and going down to someplace like Brazil and testing it on a bunch of men, I decided to test it on myself. So I had a urology urologist friend implant electrode by my cavernous nerve and nothing happened. I called this project, oh, obvious reasons, it was a failure.

Dr. Elliot Justin [00:04:34]:

But imagine the benefit, if you could control that nerve. Imagine the benefit of people, especially people who are aging, people that have diseases. It would really be extraordinary. That said, back in 2000, maybe about three years ago, a urology professor at the University of Utah heard about this and said, gee, I want to count the number of nocturnal erections that men have. And I said, why? I mean, we all know about morning wood and we laugh about it, but why do we care about nocturnal reactions? He said, they are a leading indicator of men's cardiovascular health. And I thought, really a leading indicator. I mean, that would be like a 6th vital sign that would be profoundly valuable, because in medicine we often treat things just on the basis of association. So high blood pressure, I mean, you know, almost half the adult population has high blood pressure.

Dr. Elliot Justin [00:05:24]:

Has I have blood pressure. And what do we do? We medicate it. And 80 million people, 75 million people have blood pressure cuffs at home, track the blood pressure, and that's just association. But leading indicating means it's predictive. So if a man has three to five bacterial reactions per night on average, and that number goes down to one or two or zero, that man is going to have a heart attack or a stroke. It's predictive. Leading indicator means it's predictive. This urologist, like most straight urologists, who's not familiar with sex toys.

Dr. Elliot Justin [00:05:54]:

I am. So my thought was, why limit this to just nocturnal erections? Let's embed sensors into a cock ring and be able to assess all erections so worn overnight. The tech ring that we sold, thousands of the tech ring, can count the number of nocturnal erections measured, the duration measured, their firmness. And this helps men and their healthcare providers to assess diseases, the impact of medications, the value of supplements, quality of sleep, impact of alcohol, recreational drugs upon sleep and upon sexual health. But we also, it can also be worn during sex, and that's really what concerns men more. And what do men care more about? What do I care more about my wreckage at night or what's going on when I'm trying to have sex? So, worn during sex, we can measure the impact of diseases, medications, diets, relationships, too, upon one sexual performance. So this is. This is profoundly valuable.

Dr. Elliot Justin [00:06:54]:

So not only like an electrocardiogram stress test for your penis, but it can also give you, empower you, really powerful information about your performance and pleasure while trying to do what everyone likes doing the most.

Deborah [00:07:09]:

I just want to be really clear. So they're wearing the cock ring, and it's got electrodes implanted in it, and that is giving you information about blood flow, about firmness, about overall health.

Dr. Elliot Justin [00:07:29]:

Yeah, it has sensors in it. Here it is. There's a pressure gauge there, strain gauge there. I'll show you on a dilda haka. It goes on differently than most erection rings. It does not go slide down the shaft. It wraps around the balls. It closes these yawn off of the hook.

Deborah [00:07:46]:

Okay, I'm going to ask. Oh, there you go. Could you turn it this? So very cool.

Dr. Elliot Justin [00:07:55]:

So in order to. So as the penis expands on the strain gauge, pulls on the strain gauge and presses on the pressure sensor, and then we can measure the firmness, and then we can time the duration. And next year, we'll be adding pulse, we'll be adding an accelerometer, so we can actually tell what positions people having sex. And we have a lot of fun with this device in the future. But for now, it really has two important functions. One, we're providing people with vital data about their sexual and their cardiovascular health. And the other is, I had to reinvent the cochrane. So Cochrane's never caught on among straight men.

Dr. Elliot Justin [00:08:35]:

I mean, 90% of gay guys who are sexually active using regularly, only 10% of straight men do, because they're like these hard silicone gaskets or noose on your dick. Who wants that? I mean, I played around with them, my wife and I will get one. They're called novelties for a reason, because they're not something you want to. They're novel, not something you want to use regularly. And they haven't caught on because they're made of hot silicone. They're uncomfortable. They pinch. You can only wear them safely for 20 to 30 minutes.

Dr. Elliot Justin [00:09:03]:

They cut off the flow. So you have to have an erection first before you put on, because it's going to cut off the arterial flow. And if you have diabetes or hypertension, sustained cutting off the arterial flow can actually be dangerous. And then you have just, like, snapping a hard roadband on. Look, if you put on a bra that was four sizes too small, you want the fucking thing off right away, right? So that's what most cockroaches are like for men, because we put up with it. Because a guy with a hard on doesn't think normally. You could probably stab a guy with a hard on in the back, and he still keep thrusting like bled out. So men put up with these hard rings, but they're uncomfortable.

Dr. Elliot Justin [00:09:42]:

So our rings are made out of. I'll show you again before you go there.

Deborah [00:09:46]:

I just want to, like, for people who haven't had a chance to use cock rings, the reason that you would want one is because they, you know, they help to firm up an erection if it needs assistance. Is that accurate?

Dr. Elliot Justin [00:10:00]:

That's accurate. Well, they're actually better than that. So they help sustain an erection. They have to have an erection first. Cause it holds the blood in, so you're not gonna lose the erection. They will keep. They will get you harder, too. So.

Dr. Elliot Justin [00:10:16]:

Yeah, but I think that's what you're saying. What you're saying is certainly fair.

Deborah [00:10:19]:

Okay, great. I just. For some people who don't have any experience with these things, I like to make sure that they are part of the conversation as well. And so the. And the way they work is they hold the blood in and that they allow for more firmness. And then my understanding is that at orgasm, you have to free the cock, if you will, and undo it. Is that true?

Dr. Elliot Justin [00:10:46]:

Well, a well designed cock ring will still allow ejaculation, but sometimes they can be so tight that they can interfere with ejaculation. You actually have to take it off in order to ejaculate, or else you have a retro ejaculation, which can be uncomfortable. It's not dangerous. It just means the sperm goes back up. It's not dangerous. I mean, if you did it all the time, it could lead to an infection. But that's not. Oh, that's really rare.

Dr. Elliot Justin [00:11:10]:

But retro ejaculation is just not as satisfying to either partner, frankly.

Deborah [00:11:14]:

So your Cochrane, is it? Basically, it's made of a silicon.

Dr. Elliot Justin [00:11:22]:

You know, it's made of a medical grade elastomers, as opposed to silicone. So elastomers are soft. Silicone makes you adapt to them. So women understand this because women wear bras, and the bras are silicone. Strap in the back, and at the end of the day, they want it off. I mean, as I joke, people and people confirm this, I think that probably half this heterosexual sex in the world, in committed relationships or marriages, starts with a wife wanting a partner, wanting their back to be scratched when the bra is taken off. And this is actually how I got the idea for the closure on the device. Close to the hook.

Dr. Elliot Justin [00:12:00]:

I saw my wife's bra on the ground and I thought, duh. What is a bra? It's a ring that opens and closes. Why don't we make a cockering that's not just a ring, but a cockering that can open and close. That way it's easier to put on, it's easier to take off. And so, you know, we've actually patented that, although I'm certainly stolen by someone. So our ring was designed to be put on when men are flaccid because it had to be count nocturnal erections at night, and men aren't erect the entire night. So we don't block the arterial flow in. We only constrain the Venus return.

Dr. Elliot Justin [00:12:36]:

So there are rings can be worn if you're wearing them during sex. They'll be worn for longer sex sessions. And I don't know about you, I suspect you'd like to have sex more than 2030 minutes. I'd like to have sex about 45, 50 minutes. Our ring is safe and comfortable, if you want, for long sex sessions. Plus they can also be worn overnight. But there's one product that we have without the technology called the maximum performance ring, that was specifically designed to produce a more intense orgasm in men. That's kind of.

Dr. Elliot Justin [00:13:09]:

That's been a goal of a lot of these stroker companies. Personally, I don't like strokers. I don't think you can improve upon a hand or a mouth stroker, you.

Deborah [00:13:19]:

Know, and just again, for people not familiar with sex toys, what is a stroker?

Dr. Elliot Justin [00:13:26]:

A stroker is essentially a sleeve that goes over the penis that you hold in general, is held with a hand. The new ones vibrate. You can get different vibratory sensations. But I don't think that you can get the type of feedback that a man does while masturbating from your hand. I'll put it this way. When people tell me, like, to use the modern phrase, penis owner, I laugh because my wife owns my penis. It happens to be part of my body. But, you know, she's a genius with her hands.

Dr. Elliot Justin [00:14:02]:

And most, and most women in relationships quickly become that as well, too. It's hard to reproduce the sensation that you get from hand or mouth, for that matter. So, yeah, I'm a real powerful, I'm a real advocate of cock rings, and I wasn't before because they were novelties. And now I don't have sex without them. So this. This ring that we invented, the maximum performance ring, we specifically designed to prolong the ejaculation. By prolonging the ejaculation, we drop the orgasm. So we designed it to increase the ejaculation by 50%.

Dr. Elliot Justin [00:14:38]:

And for most men, and my orgasm goes from 4 seconds to 7 seconds. Ejaculation it is. And that produces. Yeah, exactly. So I actually find myself chewing on a pillow or call. I'm noisy for the first time, which my wife likes a lot. She says she's glad the kids are out of the house. She's probably right there.

Dr. Elliot Justin [00:14:57]:

It's a good thing.

Deborah [00:14:58]:

I'm curious, like, how much of erectile dysfunction is medical and how much of it would you say is psychological?

Dr. Elliot Justin [00:15:10]:

That's a great question, because we don't know. And it can be multifactorial. So most, it's felt that, I mean, 30% of men by age 30 have 28%, but close to 30% by age 30 have erectile dysfunction. By age 50, it's 50%. I'm 71 by my age, so a little bit over 70%. As one gets older, medical factors and medications enter into it. So diabetes and hypertension are probably the two big cock killers. Medications, the antihypertensives and the antidepressants are the big cock killers.

Dr. Elliot Justin [00:15:47]:

Click killers too, probably. These are the same problems that women have and, but younger men who tend to be healthier with them, it's more performance anxiety. And that's really where a ring is really valuable, because a ring is a confidence builder, especially so, you know, especially a ring like ours. Because if you know that once you get hard, even with minimal stimulation, you're gonna be able to sustain an erection for a longer period of time, that wipes out the anxiety, because most men's problems, especially young men's problems, not they can't attain erection. If a man can't attain erection, you need to see a specialist. And I'm in a urologist. I mean, I don't think your family, your family doctor and your internist, they'll just prescribe pills, and the pills might put more blood into your penis, but they don't keep it there. And a man who can't attain erection should see a doctor.

Dr. Elliot Justin [00:16:38]:

But that's only a minority of men who have ed. Most men who have Ed can attain an erection, but they can't sustain. Sustain it. So they can't sustain it because they're anxious. They can't sustain it because of distraction, alcohol, recreational drugs, or disease or medications. So I can't answer your numbers specifically, but I can say that my perspective, if a guy have a man age, say, I'll pick up a man aged 30 who's not in a committed relationship, who's dating, which is more anxiety producing, has erectile experiences, erectile dysfunction. The first thing you should do, my opinion, is to put a ring on it. After that, add a pill, because the pills put more blood in the penis and a good ring, ours, of course, being the best, but there are less expensive rings, like the lasso, that are effective as well, too, will help to sustain an erection.

Dr. Elliot Justin [00:17:30]:

But all men, and it's okay, from my perspective, for guys 30 to go online, get some pills, but for an older man, 45 or 50, that's where the data becomes valuable, because as you enter the heart disease, age, the age of atherosclerosis, hypertension, diabetes, arterial sclerosis, you want data. And I'm confident that what we're doing on the tech side will become the standard of care, not just in urology, but in general medicine, because it is like a sex vital sign.

Deborah [00:18:04]:

And you're saying, when you say data, you're talking about personal data, about their erections, about their circulatory system, so that they can actually take that data and either discuss it with their medical person, or they can then use the technology that you've created, which is amazing, to help them have longer erections. And please, not longer elections, longer erections, and more confidence. And I would imagine I've noticed this with my clients, is that the more confidence they have, the more they can actually put attention on their partners and not have the attention on, like, oh, my God, am I going to stay hard? Am I going to lose my erection? Am I going to come too close too quickly? Am I going to be able to come at all, would you say?

Dr. Elliot Justin [00:19:04]:

Exactly. And we've had men at both extremes. So if a man is having four nocturnal erections and can't get up with a partner, there's probably something going on in the relationship or the guy's cheating. And we have had two cases. I'm aware of men being caught, basically, because if you have the app and you don't have a password protected, someone else can pick up your phone and say, hey, how come you can't get up with me when I saw you having sex? 02:00. I see you had sex 02:00 in the afternoon yesterday. And, you know, at the other extreme, if someone is not man is not having nocturnal erections or weak nocturnal reactions, then someone is getting wrist fatigue or jaw fatigue for nothing because it ain't happening. That man who has weak nocturnal reactions needs to a doctor.

Deborah [00:20:02]:

So in terms of, like, what is. So what is the average of nocturnal erections?

Dr. Elliot Justin [00:20:12]:

Well, the average. The average man has to three to five per night.

Deborah [00:20:17]:

And that would be a healthy man?

Dr. Elliot Justin [00:20:18]:

That would be a healthy man. I've had as many as seven. You know, it really depends upon whether one has sex before one goes to bed or whether. Whether, you know, there are medication issues and sleep stress issues that can enter into it. But most men, on average have three to five per night.

Deborah [00:20:40]:

And I was just curious, so how does masturbation and self pleasure enter into? Does it enhance or does it, like, take away?

Dr. Elliot Justin [00:20:58]:

Well, if, you know, what I've noticed myself is if I masturbate or have sex before I go to bed, my average nocturnals goes down from four to five to two to three. But I don't care because I've already. Urologists speculate that the role of nocturnal erections is to provide increased blood flow to an organ. And that doesn't, that needs blood flow in order to sustain its vitality. Same thing. Same thing as our thesis and we're going to prove this is felt to be the case for clital arousal at night, that it's a way of maintaining blood flow to a vital organ. So, I mean, and so I, you know, if I. If my number goes down from, you know, four to five, two or three, you know, I don't care because to my surprise, you know, I'm.

Dr. Elliot Justin [00:21:55]:

I think, you know, doctors make recommendations about it. So many things. Sleep, diet, exercise, medication, compliance. We need to stop making recommendations about sex because the penis is really. It's really about using it or losing it. And if you don't use it, especially to get older, it will atrophy. And why haven't atrophy penis when sex is so much fun?

Deborah [00:22:23]:

Well, yeah, and as you're pointing out, I mean, having sex and having is not just good for your health, not just good for your relationship, but keeps your cardiovascular system going is an indication of, of overall health. And I was really surprised when we started talking about the connection between the nocturnal erections and heart disease. And I mean, the more I've talked to you, the more that's made sense. But I'm curious, like, can you tell us a little bit about, like. So first of all, when people use your product, your cock ring, what happens for them? What are some of the experiences that they can expect?

Dr. Elliot Justin [00:23:24]:

Well, if they're going to wear it overnight, the tech ring will make your nocturnal erections last a little bit longer. And that's probably helpful because it's just increasing the blood flow. There's also, personally, I've noticed that I'm more aware of sex dreams I have at night because I think my rectum is at night. Are lasting longer, but one, during sex especially. And I don't have sex out the maximum performance ring. Now I am harder, I last longer, and my organism are more intense. We have data showing that it's comparing the maximum performance ring to PD five medications specifically to dialafil. And you will last longer with a ring than you will with medication in general.

Dr. Elliot Justin [00:24:24]:

That's great. I guess personally, what I've noticed, we hear this from our patients as well, too, is that it's a profound confidence builder. I'm back to patients, I mean, customers. I'm a doctor. I made that mistake all the time. It's a profound confidence builder for both people. So one of the, you know, one of men's major complaints, at least marry men's major complaints about women, is that in the middle of sex, they'll start talking about something else, even when they're really turned on. And that's, you know, that's really annoying to men.

Dr. Elliot Justin [00:24:57]:

To men. So we don't understand it. And so I'll just give an example in my own life how this has changed our life. But when I first came up with this form, this new type of cock ring, we lived in Montana. It was February, a year ago February. And in the middle of sex, my wife remembered that she left the garage door open and it was snowing. So the guy has to get up and do this. She can jump out of bed from underneath me and say, you stay right there.

Dr. Elliot Justin [00:25:28]:

No, it's the man's role to do this. I went and closed the garage door and ordinarily, that would have been a what the fuck moment in our sex, in a sex life. Like, what the fuck? Can't hold this thought to yourself for five minutes. We're just both about to climax. Then as I'm coming up the stairs, she tells me, well, you, you know that tequila that I like? And you put some on ice with a little bit of lime, that ordinarily for me, after being married like 34 years, 35 years would have another what the fuck moment. Get your own tequila kind of moment. And when I'm having sex tonight, I'm really irritated, I'm grumpy. Let's go to bed.

Dr. Elliot Justin [00:26:01]:

Instead, I come upstairs and I'm like 75% hard. And she laughs and says, yep, the ring's a moot. A game changer, isn't it? Because I wasn't complaining, because I'm now a guy with an erection and a. Guys with erection think differently than guys who don't have erections. So we, so, you know, Annie and I, she's in the room here right now. She and I make love longer, more positions because there isn't the rushed orgasm previously, as you get older, you start to lose your erections faster. And that puts pressure on women as well too. So they, previously, going back a couple of years, there would have been this, oh, we're both turned on.

Dr. Elliot Justin [00:26:40]:

Let's try to come the next five to ten minutes because we're not going to let, we're not. Because women are stimulating too, as they get older. We're not going to last as long. You might lose it. But now with the ring on, we find ourselves making out more. We can talk about other things. We make love more indirectly with more foreplay, because there isn't this, oh, he might lose the erection or she might get turned. She's going to lose it as well too.

Dr. Elliot Justin [00:27:10]:

It's an enormous confidence builder for both parties, and we hear about that from our customers regularly, especially people who are getting older. So my advice to everyone, all men, put a ring on it, get over your inhibitions because men don't get it about. A lot of straight guys, especially, have this attitude of, it's for gay guys or it's for fetish, or they're too proud, they don't want to admit it. I don't need that. Well, it's not really about need, it's about want. The question many to ask themselves or women to ask their men. Women need to take the lead on this too often. Do you want to last longer? Do you want to have more intense orgasm.

Dr. Elliot Justin [00:27:49]:

And every guy will say, yes. And only a ring can do that.

Deborah [00:27:53]:

Yeah. And as I'm hearing you say that, what I'm really hearing is that if you don't have to rush, if it doesn't have to be, get it up, get on, get it over, because you're afraid that you're going to lose it, there's so much more possibility, and I would imagine that there's more connection available. And, you know, as you were talking about, like, you know, the nocturnal erections, I mean, in my own mind, where I went was like, oh, boy, something to play with while he's still sleeping. You know, I'm curious. So here's something I'm really curious about, and this may or may not be your, your world, but, like, so it seems like men want to have sex more in the morning, and women want to have sex more in the evening. Is that just, like, anecdotal, or is.

Dr. Elliot Justin [00:28:45]:

There actually, I've heard that women want to have sex more in the morning and men in the. I've heard the reverse. I will say that my wife and I now have more sex in the morning and the evening. At the evening, like many couples, many couples who haven't given up on sex. And you and I both know that too many couples just fucking give up. You know, even young people. I'm shocked when I speak to people in their late twenties and thirties who are married and having sex, like, three times a month. Like, I don't, I don't understand that you're missing out on not just the pleasure, but you're missing out on the romantic connection.

Dr. Elliot Justin [00:29:21]:

I mean, if that's where you are at age 35, where you can be at age 45 or 55, what's the, you know, the relationship just becomes transactional at that point. Well, we got kids, we got a house. It's really important to me, if you want to maintain the romance relationship, you have to make making love, and you have to making love in a non transactional, generous manner, meaning everyone gives 100%. It isn't. You do this. It's not a transaction, in my opinion. So I'm a real advocate of people. If people find themselves making love less, plan for pleasure just the way you do.

Dr. Elliot Justin [00:30:00]:

Look, Deborah, it. If you were coming up, coming. I'm a good cook. If you come for dinner tonight, it wouldn't be, oh, Deborah arrives in five minutes. Let's be spontaneous. Let's see what's in the refrigerator. Leftover rotisserie chicken and some old broccoli. That would suck.

Dr. Elliot Justin [00:30:15]:

That's what happens when people think, oh, I'm just going to make love spontaneously, because they often end up not doing it. Because there are always reasons not, not to do it. I'm tired. I got to work, I got this project. Kids, blah, blah, blah. You know, if you come for dinner, I would plan a meal. And people, it's not that hard to plan love making. Hey, here are three things I want to do and then communicate that, you know, to your partner.

Dr. Elliot Justin [00:30:38]:

And then, yeah, things become spontaneous as well, too. But at least you have a framework that you're working with. You know, you don't, if you're going to train in the gym, you don't just show up and say, what am I in the mood for today? No, you have, you know, you have a plan. Matter of fact, if you work with a trainer, they got a fucking whiteboard. I'm not suggesting that you put up a whiteboard in your bedroom. Although might be fun for a night or two.

Deborah [00:30:58]:

That could be, in fact, you know, having somebody be the trainer could be pretty hot, too. But I really want to, I really want to reiterate what you're saying because it's one of the things that I hear often with the couples I work with. It's like, oh, we want it. You know, I want it to be spontaneous, like when we were dating. And I'm like, well, if you think back to when you were dating, you had a date on the calendar and you had a week to think about that and to plan your outfit and to, you know, daydream about it. And I really am a big believer in putting a date on the calendar and to put a date on the calendar and have as little expectation and as much anticipation as possible.

Dr. Elliot Justin [00:31:46]:

Yeah. But also to, to communicate, you know? And I know I'm frustrated by, you know, by what I see with, with younger people that I speak to. I just, you know, when you're, again, if you're in your thirties and you're married and you have two kids and you both work, you need to prioritize lovemaking. You know, you, you have kids, your kids, you, kids don't have you, you have kids. That means that you have time for themselves. To have a date night twice a month is not enough to sustain the romance. People start to feel awkward with each other. Whereas if you make love regularly, you know how to facilitate someone else's pleasure, you know, and I wish that people, I wish again, back up a moment.

Dr. Elliot Justin [00:32:43]:

Said, look, one of my goals is firm tech. I have two goals with sperm tech. Big goals. One, I want to provide men, and eventually women, soon women, with data about their cardiovascular sexual health that will allow them to have a lifetime of lovemaking that most people want and many people give up on. And two, I want to provide people with tools that will provide, that will give them greater sexual pleasure. Women have an advantage. They have vibrators. Men don't have much except our maximum performance range, in my opinion.

Dr. Elliot Justin [00:33:17]:

But there are. But women, women take a lot more medicine than men do, and women need help on that health, need help on that side. I mean, premenopausal women, postmenopausal women have all the same medical problems that men do. But premenopausal women take hormones for birth control, and they take esterite antidepressants much more than men do. And these things, those two medications are impede sexual pleasure, impede libido. And if women have data, they can then track it to hack it. They can decide what medications are having a negative impact on them. One thing we notice on the male side is that when men see the impact, negative impact of the SSRI's upon their depression, man will cut back on their doses and somebody will stop taking them.

Dr. Elliot Justin [00:34:04]:

And if they recover their sexual function, then that makes them happier. So, I mean, there's something weird about giving people who are depressed medications that kill us, that kill the sexuality. That is.

Deborah [00:34:16]:

To my mind, sexuality is definitely one way to get things moving in terms of the hormones and the body and everything else. You said so much. And I have two questions. I wanted to make sure I got this out. So, first of all, I love what you said about having more sex. And you said something about the awkwardness, people becoming awkward with each other. And what it sparked in my mind was this idea that, like, I always say that, you know, sex and relationship are awkward, right? It's like, you know, there's odd positions and there's fluids and there's, you know, it never goes well, at least my experience is it doesn't always go the way one thinks it's going to go. And so you kind of have to be good at maneuvering and comfortable being awkward.

Deborah [00:35:04]:

So I love that you said that about the more sex, the more you can connect and work with the awkwardness. The second thing I had is, as you were talking about women, what would the women's version of sextech look like?

Dr. Elliot Justin [00:35:23]:

Yeah, we can't use the same sensors that we're using in women, and we can't use. Obviously, you can't use the same form, but we will have it it will be u shaped. It needs to not be expelled. So it can be worn overnight. I really want. We haven't perfected the form yet. We want it to basically inside, behind the pubic synthesis, behind the bone. It'll spread out, but be very thin, as thin as like the cray vibrator.

Dr. Elliot Justin [00:35:51]:

I don't know if you're familiar with that one. It'll have inside the vagina. It'll give us the same information that the linus vibrator does, which is we can measure people who can see just muscle contractions, the muscles that with orgasm. But I'm really more interested in what's going on in the clitoris. I wonder what's going on with clitoral health and the clitoris. Like the penis, it's about heart health, blood flow intact, good functioning nerves and muscles. I don't know what I mean, skeletal muscles. I don't mean muscle.

Dr. Elliot Justin [00:36:24]:

Pelvic floor muscles. They are involved somewhat in a minor way in both men and women with sexual health. They're not the major part of it, though, when we're talking about smooth muscles. Smooth muscles we can't work out in the gym. The smooth muscles, the muscles that are around the small arteries, the small veins are involved in pumping either pumping blood into the penis and all the clitoris and holding the blood in the clitoris, because without blood there's no arousal. So I'm not going to say what type of sensors we're using over the next alongside of clitoris, because it's proprietary. I don't think anyone, anyone is thinking about them. But I will say that we are going to be able to evaluate the pulse, cardiac rhythm, oxygenation of the clitoris and more.

Deborah [00:37:22]:

So I have one more question about the. I mean, I have a shit ton of questions, but we're getting, by the.

Dr. Elliot Justin [00:37:29]:

Way, the clitoral device level vibrator. But there are a million vibrators out there already. The vibrator is really there so that people can get. If the people are masturbating, they can get their data with something that's consistent with something that's relatively consistent and could be hands free as well too. But other hand, the device will also be devised so that women don't have to use a vibrator function if they have a go to favorite. And most women do, or favorites, I should say, cause my wife has quite a few, you probably do too. Then they can actually see on the game. There's also this health part of this and then there's a gamification part of it.

Deborah [00:38:13]:

So I. God, I have so many more questions. And we're heading towards getting to the end of our time, so in a moment. Well, actually, no, I'm going to ask you one more question, then I'm going to say in a moment. So does the Cochrane, like, do the sensors stimulate as well? Like kind of.

Dr. Elliot Justin [00:38:33]:

No, no, they don't. You're unaware of them?

Deborah [00:38:37]:

I had this idea that there were little, like, pulses.

Dr. Elliot Justin [00:38:41]:

The problem with east in men and also women is. And I think your hear remains sort of. It's a niche sex toy because I'll talk about my personal experience. It's stimulating, it's numbing, it's really hard. And women, I know, being on the base of two women, I don't know your experience with Eastern, but the men I know, basically. Basically, they say the same thing. I think in a dom submissive situation, it's something else. Becomes a tease in denial kind of thing.

Dr. Elliot Justin [00:39:14]:

And that's different. I'm talking about east to produce erections. It's really hard to sustain an erection with Easton because the stimulation and then the nerves get numb from constant.

Deborah [00:39:34]:

Yeah, that makes perfect sense.

Dr. Elliot Justin [00:39:36]:

And I've heard the same thing from women. Go ahead.

Deborah [00:39:38]:

No, I was just going to say that makes perfect sense. And the difference between the stimulation and the constant pressure and holding of the cock ring, very different ways of interacting with the penis was my thought there.

Dr. Elliot Justin [00:39:56]:

Yeah. So we don't have east end. We are adding a vibrator attachment to our cock ring in August. That's with a partner play. I mean, it can be. It can be. It can't be. I mean, here's.

Dr. Elliot Justin [00:40:06]:

Here's a prototype of it. So once you open up a ring, you can slide, you can. The ring is slipped through here. And this essentially has the vibrator, c shaped vibrators. The vibrator. It's too big. It's in the wrong position. It just doesn't.

Dr. Elliot Justin [00:40:30]:

Doesn't work.

Deborah [00:40:32]:

I love that you are thinking about these things, creating these things, and, you know, it's. I'm so happy that this is your mission.

Dr. Elliot Justin [00:40:46]:

I mean, my Deborah. I'll show my wife just got the one that was a lilo we vibe product. Annie. Oh, she's busy. Anyway, she got. She got one of these, like most recent, it's we vive thing that supposedly you can wear for partner sex. And it looks beautiful. They're toolow.

Dr. Elliot Justin [00:41:08]:

We vibe make good looking things, but they're not necessarily. They're not designed with the anatomy in mind. The clitoral vibrator is in the wrong place. And, and also the device is easily expelled from the vagina. So if you're having penetrative sex and I pull out, well, I'll pops the thing, you know, you it just. Or if the woman changes position out, it pops well. So it looks great. Great unboxing experience and a good looking and a good looking vibrator.

Dr. Elliot Justin [00:41:38]:

But we won't use it.

Deborah [00:41:41]:

Yeah, well, that makes sense. So in a moment, I'm going to invite you to share if there's one thing that you want people to get from our conversation, because it has been a lively conversation and we've covered a lot of ground. But if you've got one thing that you want people to get from it, I'd love to hear that. And in the meantime, I just want to tell people how they can support the better Sex podcast. Because, you know, sex is a really complicated issue and it can make or break a relationship. And unfortunately, most of us don't grow up in an environment where talking about sex is welcome. That's why I created the lab. It is a place to learn and to practice.

Deborah [00:42:30]:

If you're ready for tips and tools and exercises so that you can learn more, I invite you to go to the show notes and take a look at the lab. Because you know what, life is way too short for bad sex. So please check it out. And on that note, what do you want people to walk away from? A walk away with?

Dr. Elliot Justin [00:42:54]:

Sure. Two things. One, if you're an older man or you have diabetes or hypertension, it's very important that you learn your sexual health data. And right now, the only tool which you can do that with is with our tech ring. Two, for all men and for all those who love men. Get you. The men need to put a ring on it. Put a ring on it.

Dr. Elliot Justin [00:43:19]:

You'll be harder, you'll last longer. You'll have more intense orgasms. Do it for your health, for your pleasure, and for your lovers.

Deborah [00:43:28]:

Thank you, doctor Justin. I'm super excited to have you here. Um, let's go ahead. And where can people find you?

Dr. Elliot Justin [00:43:36]:

Sure, you can find me at Elliott myfirmtch.com or you can just go to our website, myfirmtech.com. And I look forward to speaking to you personally or hearing about your pleasure with our products.

Deborah [00:43:54]:

Beautiful. Thank you so much. Of course, all this information will be in the, in the show notes and I would love to hear if you hear your stories as well, if you check it out. So please check out Doctor Elliot and thank you again for your time and your energy. And I'm so excited for this area of work that you're doing. I look forward to hearing more about it as things progress. And for those of you listening, if you know or love someone who is male and has any kind of erectile, you know, dysfunction, please send them this podcast so that they can learn more. And, you know, these kinds of conversations are really important to have because, you know, the more we talk about sex, the more we talk about relationship, the better sex that we can have and the better relationships we can have.

Deborah [00:44:58]:

And so again, thank you, Doctor Justin. And for those of you listening, please, like, subscribe. And I look forward to seeing you on the next, on the next podcast.